Slush syrup – how your customers decide what to buy

SLUSH SYRUP – HOW YOUR CUSTOMERS DECIDE WHAT TO BUY

With so many flavours to choose from, it can be difficult to decide on which syrups to order from us. To help you choose the syrups to fill your slush machine, we’ve looked at what factors influence customer decisions. What makes a slush syrup attractive to a consumer, and how do they decide on the one they want?

IS IT A FLAVOUR I’LL DEFINATLEY LIKE?

This seems obvious, but it’s hard to pin down flavours everyone likes without question. We all have very different palates, so how do you find a universally liked flavour? Sweetness is something almost all palates enjoy, and here at Snowshock we definitely know how to cater to that! Fruity flavours are nearly always popular, especially in beverages, which is why we provide such a wide variety of sweet, fruity syrups. Strawberry is one of the most well-liked flavours of all time, which probably doesn’t surprise you. We find that Strawberry Blast and Extreme Blue Raspberry are stocked in most Snowshock machines due to their unshakeable popularity with kids and adults alike.  But what about some of our crazier flavours – like Mega Bubblegum and Halloween Blood Orange…

IS IT EXCITING?

We all like to go for a flavour we know will be delicious – but there’s always the temptation to try something new! Especially if we know we can’t get it anywhere else. Whilst there’s a good reason to have some safe flavours that will always do well, there is definitely an advantage to adding a few wild syrups to your machine. Mega Bubblegum is definitely a flavour that stands out from our range – it’s not fruity and is a bit different! Kids in particular love Mega Bubblegum. It’s doesn’t suit everyone’s taste – yet it’s one of our best selling syrups!

IS IT INSTAGRAMMABLE?

If you can’t take a selfie with it, why bother? It may seem like teenage nonsense, but user generated content (in other words, customers sharing photos of your product on social media) is big business. Not only is it as good as a word of mouth recommendation, but the customer is sharing a great image of your product too, with potentially hundreds of Facebook friends at once! With slush available in so many convenience stores, you need a reason for customers to visit you and nobody else. If your slush is packing some photogenic qualities, kids will come flocking to you. Brightly coloured syrups, branded cups and straws, and some toppings, like sweets or sherbet, make all the difference!

CAN I HAVE FUN WITH IT?

The best thing about slush is the fun you can have mixing flavours! Creating pretty patterns and delicious combinations is fun for everyone, so make sure you have a variety of flavours available with our twin and triple machines. Have you ever thought of letting customers self serve? You might not see the excitement in pouring slush, but to your customers it’ll be a novelty!

Why not take a look through our slush syrups now? Now is the best time to order – we have limited edition Halloween flavours available, and they won’t be around for long!